Melanie Carter CTM, Manitoba and Nunavut Territory Regions

Melanie Carter is a strategic and visionary leader who has a diversified range of expertise, having started as a travel consultant to leading a team of more than 300 employees in contact centres, retail, and marketing. Currently, Mel is responsible for the travel product operations for both CAA South Central Ontario and CAA Manitoba, including travel technology and CAA Club Groups wholesale travel division. Her expertise is unique to the travel industry, having experience at CAA with membership acquisition and renewal, marketing of merchandise, loyalty programs, insurance, travel, as well as a retail and call centre environment. In 2007, Mel joined Travel Professionals International (now Trevello) and substantially grew not only the supplier partnerships but also the size and reputation of the organization. Mel has worked outside of the industry for Ducks Unlimited Canada, to build their donor base and temporarily oversee their marketing strategies. She has Board experience having previously served on the ACTA and Manitoba Tourism Education Council Boards, and she is eager to join ACTA’s National Board of Directors.