To ensure consumers have professional and meaningful travel counselling by providing effective leadership in a number of key strategic areas on behalf of the retail travel industry members.
- Advocate - in the best interests of the retail travel industry to government, suppliers and other organizations through one strong voice.
- Educate and Elevate - industry standards and professionalism through certification, accreditation and other learning opportunities.
- Promote - the value of the retail travel industry to the travelling public and actively position the travel agent as the authority in travel.
- Connect - our members with the information, contacts and programs they need to be more effective.
To foster the success and prosperity of our travel agency members.
A healthy and vibrant retail travel industry where the travel agent is recognized as an expert resource.