Mandate, Mission, Vision

ACTA Mandate
To ensure consumers have professional and meaningful travel counselling by providing effective leadership in a number of key strategic areas on behalf of the retail travel industry members.

  • Advocate - in the best interests of the retail travel industry to government, suppliers and other organizations through one strong voice. 
  • Educate and Elevate - industry standards and professionalism through certification, accreditation and other learning opportunities.
  • Promote - the value of the retail travel industry to the travelling public and actively position the travel agent as the authority in travel.
  • Connect - our members with the information, contacts and programs they need to be more effective.

ACTA Mission

To foster the success and prosperity of our travel agency members.

ACTA Vision

A healthy and vibrant retail travel industry where the travel agent is recognized as an expert resource.