Profiling the Canadian traveller: What they want, where they’re going, and who they’re booking with

, Travel Week

TORONTO — ‘Knowing your customer’ is probably the #1 rule in sales. Whether you’re selling cars, homes or vacation packages, understanding what your clients want and need is essential when closing the sale and building customer loyalty. For travel agents, this means knowing where Canadians are travelling, how they’re booking, when they’re booking, and what they’re doing when they get to their end destination.

According to Development Counsellors International (DCI), which recently released the study ‘Capturing the Canadian Consumer: Insights into the Path to Purchase for Canadian Travelers’, learning the ins and outs of Canadian booking and travel habits only benefits agents in the long run. As stated in its report, Canadians spend an estimated $35 billion on outbound travel annually, which translates into more bookings and more commissions for agents. READ FULL ARTICLE.