How Can Travel Agents Handle the Boeing 737 MAX Problem?

Paul Ruden , Travel Market Report

By now everyone in the business is aware of the issues surrounding the two recent crashes of the Boeing 737 MAX aircraft. The immediate problem of how professional advisors should handle the safety concerns of clients regarding flights on this aircraft has been resolved by a presidential order grounding the aircraft in the United States and a grounding earlier in the day by Canada. Nevertheless, this situation serves as a useful, though tragic, vehicle for reminding advisors of their responsibilities related to the safety of aircraft.

The first principle is that no travel advisor is competent to assess the safety of aircraft in passenger service here or abroad. It follows that no travel advisor should express an opinion to a consumer that implies otherwise. Advisors should scrupulously avoid any conduct that could lead a consumer to think: “my advisor told me it was safe.”