NDC: ‘Iata won’t hit target’, warns Advantage Travel Partnership’s Ken McLeod
Ian Taylor, Travel Weekly
There is “no way” Iata will hit its 2020 target for New Distribution Capability (NDC) bookings by member airlines, says Advantage Travel Partnership’s director of industry affairs Ken McLeod.
The airline association has said 20 airlines will be taking 20% of bookings via NDC technology by 2020. NDC is an IT standard designed to enable Amazon-style retailing of air fares and ancillaries by travel agents and travel management companies (TMCs).
McLeod, who is president of the Scottish agents’ association (SPAA), told Travel Weekly there is “no way” Iata will hit its target.
“I’m not convinced Iata believes it will get 20 airlines booking 20% via NDC by 2020,” he said.
“But it’s a mantra. Presumably they will drop it when we get there.