Promote –the value of the retail travel industry to the travelling public and actively position the travel agent as the authority in travel.
Our 2018 Membership Survey revealed that ACTA members place a high value (9.1out of 10) on ACTA promoting the value of engaging a professional travel agent with the public.
Public Relations – ACTA contributes as an expert resource for electronic, print and digital media at the national and local level on topics that directly affect consumers and allow us to promote the value of a Travel Agent to consumers.
- Media releases and interviews with national media (CTV, CBC, Global) and community newspapers on topics that include Understanding Travel Health Insurance, Canadian Travel Trends, March break and holiday travel planning, the pending Air Passenger Bill of Rights, National Travel Agent Day as well as response to questions of safety of travelers in the wake of hurricanes, floods, natural disasters and terror threats.
Trade Relations – ACTA is actively working on engaging ACTA Members and increasing awareness through social media channels.
- In fall 2018, ACTA is launching a social media campaign to grow our trade following on Facebook, Instagram and LinkedIn. We will be increasing our engagement and Interaction with Travel Agencies, Travel Agents and Independent Contractors via social media to inspire them to follow and interact with ACTA through these platforms, and to grow our exposure to consumers via the aforementioned travel professionals by creating compelling, interactive and shareable content that reinforces the use of a professional travel advisor.
Consumer Shows - ACTA features the value of Travel Agents at consumer shows across the country, as well as on our website and directories
- Consumer shows this year include Kelowna Airport Show, Ottawa Travel and Leisure, multiple Travel Agent Day initiatives, Merit Travel show, Uniglobe Carefree show (YEX), Salon International Tourisme Voyages.
Based on strong member feedback, this pillar will be a key focus of ACTA in 2019.