How Travel Advisors Can Compete with Costco
by Cheryl Rosen | travel market report
Travel advisors have different ways of competing with Costco. Photo: Shutterstock.com.
How do you compete with a company that’s established and well-liked, known for great prices, and offers customers a 4% rebate on the travel they buy?
Travel Market Report asked our readers (travel advisors) how they respond when the customer says, “I can get that vacation cheaper at Costco.” They replied with a host of tips and insights on how to go up against the retail giant and win.