Ever-practical agents ask how NDC will impact booking process & pricing

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TORONTO — Who would have thought that a complex and at times controversial topic like NDC could be linked to pizza.

Jay Richmond, Head of Managed Travel, North America for Amadeus didn’t serve pizza during his NDC presentation at UNIGLOBE’s recent conference.

But he did have a pizza-themed visual in his PowerPoint presentation that helped show agents in the audience what IATA’s New Distribution Capability, years in the making, will mean for their air bookings.

On the left side of the slide there was a Domino’s Build-Your-Own-Pizza menu. On the right side, there was another pizza menu from another restaurant, showing different pizzas, all pre-assembled.

Pointing to the Domino’s menu, with its long pick-and-choose list of à la carte topping options, Richmond said “this is how we book airfares today.”

Pointing to the pre-assembled pizzas, he said “this is how airfares will be booked with NDC”.

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