In this ‘Exponential Era’ of digital noise, the world needs travel agents more than ever
Posted by Kathryn Folliott, Travel Week
Back in the mid-1990s more than a few people brushed off the Internet as ‘just a fad’.
They were wrong, of course, but that doesn’t mean that the Internet has lived up to all of its hype, especially where travel is concerned.
The Internet, with its supplier booking engines and OTAs, just about completely eradicated basic point-to-point air bookings from traditional travel agencies. Huge volumes of cruise, hotel, tour and package bookings also went online.
But for all the bookings that traditional travel agents lost to the Internet over the years, more than a few have been won back as overwhelmed online bookers returned to travel agents, grateful for their product knowledge and advice.
Everything old is new again, and that includes travel planning expertise and personalized service – from an actual person, no less.