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ACTA Awards Criteria

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In recognition of Travel Advisor & Travel Agency Excellence

The Association of Canadian Travel Agencies and Travel Advisors (ACTA) is the national trade association representing the retail travel sector of Canada’s tourism industry. ACTA strives to promote excellence within the trade, and has seven awards to recognize the best in the Canadian travel retail industry.

The ACTA Awards recognize excellence across a broad range of categories, gathering nominations from professionals in the travel industry, as well as recognition from a judging panel appointed by ACTA.

Award Categories

  1. Leisure Travel Advisor Award

    This Award recognizes a Travel Advisor who shows versatility, innovation and has extensive knowledge of many travel options available to their clients. This individual has exemplary customer service skills, the ability to keep the client excited about planning their dream holiday, and always delivers.

  2. Corporate Travel Advisor Award

    Recognizes a Travel Advisor who delivers excellent service to clients, living up to expectations and demands in a timely and efficient manner. This individual must have an excellent understanding of client’s needs from a global perspective, including transportation, destination knowledge, policies, visas, and many other travel requirements.

  3. Travel Manager Award

    This Award recognizes a Manager in Corporate or Leisure Travel who demonstrates outstanding leadership, versatility, and innovation while delivering exceptional service to both clients and their teams.

    This individual possesses extensive knowledge of global travel options and uses this expertise to anticipate client needs and deliver solutions in a timely and efficient manner.

    As a leader, they foster a collaborative and high-performing team environment, mentoring advisors, sharing knowledge, and supporting their team to consistently deliver exceptional service. Through their commitment to excellence, adaptability, and leadership, they set a high standard for client satisfaction and team success

  4. Tomorrow’s Leader Award

    This Award recognizes a young professional who shows potential as a leader of our industry. The individual will have a keen interest in issues that influence the future of travel and is a role model for other young professional

  5. Ches Chard Education Award Industry Education and Professionalism Recognition

    This Award was established in memory of Ches Chard. Ches played a key role in developing numerous educational programs within the industry and was instrumental in establishing the first travel school in the Atlantic Provinces.

    The recipient will be an individual, a travel agency or a group of travel agencies that has demonstrated a significant commitment to professionalism, education and training and excellence in human resources management.

  6. Gerald Heifetz Advocacy Award Industry Advocacy Recognition

    This Award was established in memory of Gerald Heifetz. Gerald helped travel advisors, business people and countless struggling immigrants through his law practice. He was instrumental in the foundation of ACTA and CITC. He established many of the laws that currently govern the Canadian travel and airline industry.

    The recipient will be an individual or organization who in the most recent year has had a significant and positive impact on the role, status and sustainability of the Canadian Travel Industry.

  7. CTC/CTM Lifetime Achievement Award

    The aim of this recognition is to identify and honour an exceptional Certified Travel Counsellor (CTC) or Certified Travel Manager (CTM), who has demonstrated an unwavering commitment to lifelong learning and continuously expanding their knowledge of the travel industry and client service excellence. The recipient of this recognition embodies the highest standards of professionalism and serves as an inspiring example of dedication and perseverance.

Award Criteria

  1. Leisure Travel Advisor Award

    Candidates for the Leisure Travel Advisor Award must meet the following eligibility requirements in order to be nominated:

    • Must be working in an ACTA Member Agency at the time selection is made;
    • Must not be a current employee, officer or director of ACTA at any time during the yearly period for which the award will be awarded; and
    • Must have been a Travel Advisor for at least two years.
  2. Corporate Travel Advisor Award

    Candidates for the Corporate Travel Advisor Award must meet the following eligibility requirements in order to be nominated:

    • Must be a working ACTA Travel Advisor member in good standing at the time selection is made;
    • Must not be a current employee, officer or director of ACTA at any time during the yearly period for which the award will be awarded; and
    • Must have been a Travel Advisor for at least two years.
  3. Travel Manager Award

    Candidates for the Travel Manager Award must meet the following eligibility requirements in order to be nominated:

    • Must be a working ACTA Travel Advisor member in good standing at the time selection is made;
    • Must not be a current employee, officer or director of ACTA at any time during the yearly period for which the award will be awarded; and
    • Must have been a Travel Advisor for at least two years.
  4. Tomorrow’s Leader Award

    Candidates for the Tomorrow’s Leader Award must meet the following eligibility requirements in order to be nominated:

    • Must be a working ACTA Travel Advisor member in good standing at the time selection is made; and
    • Must not be a current employee, officer or director of ACTA at any time during the yearly period for which the award will be awarded.
  5. Ches Chard Education Award Industry Education and Professionalism Recognition

    Candidates for the Ches Chard Education Award must meet the following eligibility requirements in order to be nominated:

    • Must be a working ACTA Travel Advisor member in good standing at the time selection is made;
    • Must not be a current employee, officer or director of ACTA at any time during the yearly period for which the award will be awarded; and
    • Must have been in business for at least two years.
  6. Gerald Heifetz Advocacy Award Industry Advocacy Recognition

    Candidates for the Gerald Heifetz Advocacy Award must meet the following eligibility requirements in order to be nominated:

    • Must be a working ACTA Travel Advisor member in good standing at the time selection is made;
    • Must not be a current employee, officer or director of ACTA at any time during the yearly period for which the award will be awarded; and
    • Has not been awarded in the past.
  7. CTC/CTM Lifetime Achievement Award

    Candidates for the CTC/CTM Lifetime Achievement Award must meet the following eligibility requirements to be nominated:

    • Must be a Certified Travel Counsellor (CTC) or Certified Travel Manager (CTM) in good standing for a minimum of 10 consecutive years ;

    • Must be a working Travel Advisor or Travel Manager at the time the selection is made; and
    • Must not be a current employee, officer, or director of ACTA at any time during the yearly period for which the award will be awarded.