ACTA and Avalon Waterways host 120 travel advisors on board 2025 European River Cruise Summit

The 2025 Avalon Waterways & ACTA European River Cruise Summit was success in bringing together 120 travel advisors from across Canada on board.  

This is the 3rd edition of the European River Cruise Summit, which embarked on a roundtrip sailing on the Rhine from Basel. This immersive experience provides ACTA member travel advisors with an exclusive opportunity to deepen their destination and river cruise expertise. This year’s program features a specially curated Basel-to-Basel itinerary, offering a firsthand look at Avalon’s award-winning Suite Ships® and immersive Active & Discovery excursions. 

ACTA member travel advisors have been engaging in expert-led training sessions, networking with industry leaders, and experiencing the festive charm of some of Europe’s most celebrated holiday markets. 

“ACTA’s priority is to ensure that our members have access to meaningful professional development and real-world learning opportunities that strengthen their expertise and highlight the vital role of the travel advisor. This year’s River Cruise Summit offered an immersive educational experience, giving travel advisors dedicated time to deepen their knowledge, connect with peers and partners, and gain firsthand insight that directly supports their business growth. We are grateful to Avalon Waterways, Switzerland Tourism and to our on-board partners, Air Canada and Manulife, for their presence and support throughout this week’s program. ACTA remains committed to initiatives that champion travel advisor professionalism, enrich industry connections, and advance the interests of the retail travel sector,” said Suzanne Acton-Gervais, President, ACTA.  

Denise Harper, Managing Director, Sales Canada, Globus family of brands added: “We are so proud to welcome travel advisors on board the Avalon Suite Ship® Panorama for this special event, designed to deepen our partnership and empower their continued success. As a company, we’re deeply committed to investing in our travel advisors’ growth through hands-on experiences, dedicated training, and innovative tools to help them thrive. This event underscores our belief that when our advisors succeed, we all succeed—and we’re excited to support their journey every step of the way.” 

ACTA is pleased to highlight that twenty percent of the travel advisors currently on board are Certified Members of ACTA, holding either the CTC or CTM designation, and ACTA is currently featuring a CTC and CTM promotion until December 5, 2025 - offering a 30% savings on obtaining the CTC or CTM designation. Travel Advisors can use the code 2025ACTA30 at: https://www.acta.ca/ctc-ctm-enrollment.php to register.   

ACTA is already well at work planning its destination immersive learning experiences for 2026, following a fully sold-out year in 2025. Members are encouraged to renew their ACTA membership at https://www.acta.ca/join-now.php and to stay tuned for upcoming announcements, so they don’t miss out!