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In 2025, ACTA’s Summits, from Toronto and Eastern Canada to Vancouver and Québec, have proven one thing: travel advisors are not just back, they’re being redefined. With hundreds of advisors, dozens of exhibitors, sold-out supplier floors and energized sessions on collaboration, tech, and new market demands, the momentum is unmistakable.  

What this means for you: Your clients now expect more depth, more reliability, more evidence that you are the expert. That’s where ACTA membership and certification (CTC / CTM) become your differentiators, visible proof of skill, service, and commitment. 

Key Gains (Fast, Real, Local) 

  • Business leverage: Certified advisors are listed in ACTA’s Certified Travel Counsellors & Managers Directory a trusted tool for consumers and suppliers. 

  • Savings & perks that pay off: MemberPerks gives you discounts at national brands, local merchants, free or low-cost eSIM, savings on training (including diversity & inclusion courses), even fuel discounts with Esso stations across Canada. 

  • Career validation: CTC / CTM certification shows you aren’t just “working” in travel, you’re mastering it. The fees are lower if you’re a member, and the ROI comes in trust, access, higher fees, and stronger proposals.  

Why Québec Especially 

Québec advisors work in a distinct market: bilingual, with cultural nuances, supplier relations that differ from elsewhere, and client expectations shaped by local norms. ACTA has responded: bilingual membership support, Québec-specific programming, and resources designed for French-speaking clients. If you want to be the advisor clients call when they want exceptional service in French and English, this is your moment. 

What to Do Next 

  1. Join ACTA or renew now, then apply for CTC or CTM certification. (Members get better rates. It saves you money and boosts your profile.) 

  1. Display your credentials everywhere, on your website, email signature, social media. Let the marketplace know you’ve invested in excellence. 

  1. Use MemberPerks, even small discounts accumulate. Free eSIM, savings on courses, fuel discounts: they may seem small but they add real margin. Shape 

Be more than an advisor. Be recognized. Become an ACTA member, earn your CTC or CTM, and let your expertise command the trust, and the commission you deserve. For Québec-based advisors: take advantage of our bilingual support, local events, and market-specific tools. Join ACTA / Enrol in CTC/CTM today. 

2025-10-24 09:30:07