ACTA's mandate is to ensure consumers have professional and meaningful travel counselling by providing effective leadership in a number of key strategic areas on behalf of the retail travel industry members. These key strategic areas are described in ACTA's pillars.
- Advocate - in the best interests of the retail travel industry to government, suppliers and other organizations through one strong voice.
- Educate and Elevate - industry standards and professionalism through certification, accreditation and other learning opportunities.
- Promote - the value of the retail travel industry to the travelling public and actively position the travel agent as the authority in travel.
- Connect - our members with the information, contacts and programs they need to be more effective.
The following link will take you to ACTA in Action report, December's Update. It will share our most recent work and progress under our pillars.