Millennials: The generation most likely to hire an agent
Kate Rice, www.travelweekly.com
It might seem counterintuitive, but millennials, the most online generation, is also the age group most likely to use travel agents.
What’s more, agents who see their sales to millennials increasing say it is the generation that comprises by far the most knowledgeable consumers and that they turn to agents for curatorial assistance and to ensure they get the most bang for their buck. FULL STORY