State of the Industry: Understanding Today's Travel Agent

www.travelpulse.com, Ryan Rudnansky
Travel agents have had to persevere through—and put up with—a whole lot over the past 15-20 years.

Despite providing personalized service, despite serving the entire planet, despite going through countless classes and schooling to gain accreditation and be experts in their field, they have at times been overshadowed—heck, even disrespected—as travelers and travel partners have come and gone.

Not only have agents been economically affected by national disasters and recessions like most of the world, but they’ve also faced the threat of becoming extinct as online travel agencies (OTAs) and other developments in the travel industry have challenged their very livelihood. FULL STORY