6 Ways to Get More Out of Your Next Conference

Maria Lenhart, www.travelmarketreport.com,
With summer here, the travel trade conference season has swung into gear.

But while industry conferences are often inspiring, it’s easy for busy travel professionals to let the new ideas they learn and the new partnership opportunities they encounter fade away soon after they return home.

“You are going to be bombarded in every direction with marketing materials and ideas – that’s the good part,” said agency consultant and frequent conference presenter Nolan Burris.

“The bad part is that you’re human and can only remember so much. It’s easy to get fired up at a conference and then lose the inspiration afterwards.”

Travel Market Report asked Burris, who is president of Visionistics in Vancouver, British Columbia, to share tips to help travel professionals can get more out of the conferences they attend.

One key is to establish your goals and priorities at the very start of a conference – or even before arriving, said Burris.

Here are his six top tips. FULL STORY