What's Their 'Why'? Connect Your Clients to Their Passion for Travel

 Kerry Tice, Travel Market Report

Travel was an essential part of my upbringing. From a very young age, I recall my father saying, “You can’t take it with you.” He was referring to money, of course, and the fact that we would be taking vacations with all he had to spare. That was followed by, “I’m not going to leave you with a lot, but I’m going to leave you with plenty of good memories.”

My Dad was great for passing on his advice, which was always ripe with wisdom and sprinkled with love and concern. He took care of his family and his extended family, too, even though it wasn’t always easy. Whether it was mailing hand-me-down clothes back to Ireland or sending checks, he made sure they had what they needed.