Canadian International Travelers Open to Travel Agents Inspiring Them

Richard D'Ambrosio, Travel Market Report

Canadian travel agents can garner a substantial share of international travel bookings if they understand the consumer’s sales cycle and what motivates them along the path to purchase.

According to a new study of international travel from Development Counsellors International (DCI), Canadian travelers spent CAN $3,985 on their last international leisure trip, while those earning CAN $200K or more annually, spent CAN $5,481.

When asked who they booked with, 25 percent of the 1,505 Canadian residents responding to the survey said a traditional travel agent, although agents often do not appear prominently on the Canadian traveler’s path to purchase.