Starwood Hotels & Resorts recognized by Travel Weekly with three Magellan awards

STAMFORD, Conn., - September 10, 2012 – Starwood Hotels & Resorts has been recognized, once again, as an industry leader and innovator by Travel Weekly. The company has won three Travel Weekly Magellan Awards in this year’s competition.
• StarwoodPro’s ProLearning Destination Module was selected as a 2012 Gold Magellan Award Winner in the Travel Agent/Agency |Training Program category.
• Starwoodpro’s Open House travel professional education initiative was selected as a 2012 Gold Magellan Award Winner in the Travel Agent/Agency | Travel Agent Innovation category.  
• StarwoodPro’s “Reveal a World of Possibilities” Global Resort Campaign was selected as a 2012 Silver Magellan Award Winner in the Hospitality | Advertising/Marketing Campaign category.

“We are thrilled to once again be recognized by Travel Weekly and by its esteemed panel of judges for our continuing efforts to provide training, sales incentives and innovative programs for our travel professional partners. We are committed to always providing relevant and valuable content to make our partners better sellers and bring business success to both of us,” said Chris Austin, Vice President, Global Retail Leisure & Luxury Sales at Starwood Hotels & Resorts.

Travel Weekly presents the Travel Weekly Magellan Awards in categories from design to marketing to services. The Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. Honoring a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Car Rental Companies, the Travel Weekly Magellan Awards provide recognition as  one of the best in the industry.

The Starwood Destination Module is a global destination training portfolio exclusively for its StarwoodPros. Only those travel professionals who have completed the first Module of ProLearning, an immersion in customer loyalty and Starwood’s nine brands, can gain access to the destination modules. Over the course of the last year, Starwood has created eight destination modules and more are planned. To date, travel professionals have completed more than 13,000 individual destination training programs. ProLearning destination modules each incorporate Starwood’s signature story selling examples and recommendations. Modules are available for Hawaii, Mexico, The Caribbean, The Maldives, Fiji, Bali, Hainan, China and Macau. Each module can be explored one island at a time and travel professionals can return to their last completed section at any time. Certificates and a virtual concierge are provided for each module. Additional destination selling modules will debut throughout the year. Certificates and a virtual concierge are provided for each module. Additional destination selling modules will debut throughout the year.

Starwood is currently underway with its Open House initiative, an ongoing global program to engage travel professionals with Starwood properties and brands. To date the company has hosted more than 100 travel agent open house events throughout North America, Asia Pacific, and EAME. Each event hosted 10 to 15 travel professionals over a 90-120 minute period including breakfast, lunch and late afternoon or early evening cocktails. Attendees were given a branded experience, a property tour, a multi brand explanation and a chance to better understand Starwood’s global reach through the eyes of a local property.  The Open House program was designed to build on the momentum from travel professional campaigns and the brand and destination modules of StarwoodPro. Open House events, which are continuing throughout the year, were created to increase travel professionals effectiveness in selling Starwood to their customers traveling for both leisure and corporate purposes.

More than 30,000 travel professionals from 93 countries have completed the first ProLearning module and are now qualified for STARPRO travel professional rates, bookable at and starting from just $69 a night. Travel professionals must be a StarwoodPro Module 1 graduate in order to gain access to the exciting new Starwood Destinations modules and other exclusive benefits. 

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

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