NDC: Are personalized airfares a possibility?

Jill Schensul, www.northjersey.com
A new way to package and price airline products will be possible when the industry upgrades its reservation system. It's another way travelers, by sharing information — whether on purpose or by default — will get personalized attention and offers from the travel industry. We've visited this subject before — how throughout the industry increasing emphasis is being focused on using Big Data to provide more and more offers and information to travelers. FULL STORY