Marriott Set to Challenge Airbnb in Home Rental Market

Jessica Montevago, Travel Market Report

As Airbnb pushes further into the hotel space, Marriott International is flipping the script by entering the home sharing market.

The world’s largest hotel company is rolling out a global home rental initiative next week. Homes & Villas by Marriott International will offer travelers access to 2,000 premium and luxury properties in exceptional destinations around the world, including 100 markets across the U.S., Europe, the Caribbean, and Latin America.

In a press release, Marriott said it is “in the process of determining how it will sell Homes & Villas by Marriott International through other channels,” including travel advisors, and “will provide an update in the near future.”

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