How To Market Your CTC/CTM Credentials!
Your Certified Travel Counsellor / Certified Travel Manager credential defines your personal brand and enhances your professional qualifications. Your credential distinguishes you from your competition in an industry which clients have trouble judging the difference between good agents and not so good agents. Your professional certification confirms that you have completed the process that proves that you have the knowledge, experience, and skills needed to perform your job. The proof comes in the form of a certificate earned by passing an exam and meeting the criteria that is accredited by ACTA, the association that monitors and upholds prescribed standards for the Canadian Travel Industry.
Are you marketing your CTC and CTM credential?
- Is your CTC/CTM credential on your business card?
- Is your CTC/CTM credential showing on all of your correspondence including your email signature?
- Does your voice mail message mention the fact that you are a “Certified Travel Counsellor”?
- Is your credential on your LinkedIn profile? On your Facebook page?