ACTA on Panel Discussion about Costco

On April 26, 2019, Heather Craig-Peddie, ACTA’s Vice President of Advocacy and Member Relations, participated in a Key Notes on Travel panel discussion on the topic of Costco - How They've Changed The Travel Landscape & Where Do We Go From Here? Organized by host, Jennifer Prendergast, the panel included fellow guests Brett Walker, General Manager with Collette, Deanne Byrne, President and Founder of host agency, The Destination Experts, Tim Morgan, Director of Business Strategy with Virtuoso and Erika Richter, Director of Communications for ASTA.

Highlights from the one hour webinar include:

• An overview of the practice of discounting.
• Drawbacks/gains for suppliers working with discounters.
• Costco’s model and impact on business in the U.S., and what effects we are starting to see in Canada.
• Advocacy against the practice of discounting.
• What agencies can do to challenge their preferred suppliers on discounting, and what agencies and advisors can do to help combat discounting and to retain their client’s business.

Special thanks to Key Notes on Travel for providing the link.