Interview: Marriott's SVP of Global Loyalty breaks down "Bonvoy"
Steven Bond, Destinations of the World
David Flueck, senior vice president of Global Loyalty at Marriott International shares in-depth details about the hotel brand’s new unified loyalty programme
You’ve chosen a playful and succinct name in “Bonvoy” – was it challenging to find a name that fits your diverse range of brands?
Marriott Bonvoy is built on the belief that all travel is good travel and the idea that travel enriches the individual and connects the world. This drives everything we do -- offering our members a global footprint of extraordinary hotel brands, experiences for every passion, and the richest rewards and benefits. The logo is simple, bold and modern communicating that Marriott Bonvoy is welcoming and optimistic and conveys a new day, new beginning and new world full of exciting possibilities.