Richard D'Ambrosio, Travel Market Report
Travel agents are hot again -- and so is the discussion over what they should be called.
In an article in the Boston Globe, columnist Mark Peters noted that "in our age of Kayak and TripAdvisor, the travel agent feels more dated than the rotary phone." Citing a July 5 article in The New York Times entitled "Travel Agents? No. Travel 'Designers' Create Strategies, Not Trips," Peters said "travel agencies struggling in the online world have gone upscale to survive."
Indeed, agents need to think about these things, because they convey an image of how you are seen. And choosing the right terminology can influence whether you are found online. READ THE FULL STORY.