ACTA represents the interests of members through four pillars:

• ADVOCATE - In the interests of the retail travel industry to government, suppliers and organizations through one strong voice.
• EDUCATE AND ELEVATE - Industry standards and professionalism through certification and other learning opportunities.
• PROMOTE - The value of retail travel to the consumer and actively position the travel agent as the authority in travel.
• CONNECT - Our members with the information, contacts and programs they need to be more effective.
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